The 8th Reviews

Brand Identity & Design Philosophy: The brand emphasizes timeless, understated designs created in-house in London, promoting a conscious shopping approach where customers curate personal collections to wear year after year.

Material Focus: It explicitly claims to use responsibly sourced sterling silver and gold, positioning its products as higher-quality than typical fashion jewellery.

Inclusivity: The store offers collections for both women and men, drawing inspiration directly from customer styling preferences.

Affordable Luxury Concept: The brand promotes the idea of affordable quality jewellery that serves as a more conscious alternative to waiting for special occasions.

Dropshipping Allegations: Multiple sources suggest the website is a dropshipping site that does not actually manufacture products or hold stock, instead ordering items from AliExpress and shipping them directly from China.

Product Quality Concerns: If the dropshipping claim is true, customers may receive cheap, low-quality “junk” that falls apart quickly, rather than the high-quality silver and gold advertised.

Customer Service Failures: Reviews indicate the company ignores customers seeking help or refunds, with Trustpilot feedback mentioning products that are cheap or fall apart.

Delivery Delays: Orders may take up to a month to arrive from China, contradicting the expectation of quick delivery for a UK-based brand.

Price Discrepancy: Customers pay a significantly higher price for items that can be bought on AliExpress for a fraction of the cost, with no added buyer protection.

Authenticity Doubts: The brand’s claim of being a “best quality jewellery brand in the UK” is undermined by reports that the business does not really “exist” as a physical manufacturer.